Rural Travel Guide
Brand Development | Layout Design | PhotographyWhereas city guides require filtering to fight through the overwhelm, rural guides require scavengers to surface the gems. This project serves as a template of what a curated, designed travel guide could look like for smaller places. It was developed in my MCAD MAGWD Design Studio course.
The Goal
Encourage people to consider rural places as travel destinations. Bonus: Boost rural economic development efforts.
Design Scope
Develop a printed guide template and proof of concept that on par visually with more niche, design-focused urban guides, while providing an intimate, curated guide for rural regions.
Project Statement
Rural places can be harder to navigate without local intel, yet the tourism market in rural places is expected to grow.
Current tourism information is usually published by local chambers or state agencies, resulting in guides that lack authentic editorial insight, distinct design, and engaging digital content.
